About

Broke was born in 1994 as the first Italian brand with the aim of making known in Italy and Europe a new American style still unknown: Streetwear.

A spontaneous movement immediately developed around the Brand which brought together all the passions of the street, extreme sports and alternative music; it involves characters not yet known from the world of entertainment and unites young people in a community with a strong identity.

In the early 2000s Broke became an integral part of Italian and European street culture by organizing events and concerts accompanied by a lifestyle that began to be increasingly influential even throughout the old continent after arriving from America. The brand is appreciated by anyone looking for comfortable and resistant garments, with attention to the smallest details, with a style that begins to identify a generation. This also happens thanks to the contribution of personalities who proudly wear Broke and become known in that period such as Club Dogo, Neffa, J-AX, Frankie Hi Energy and others.

After closing in 2006, Broke did not reopen for a few years and then restarted in 2011 with a completely different vision of the market. The interest in the sustainability of the production process and the techniques to make the style of the garments even more sophisticated began. Production remains controlled to satisfy ecommerce and retail outlets, but national and international distribution is interrupted. All this to focus on the research of the production process that fully reflects the brand's ideals and find the right formula to offer it to the entire market.

In 2019 it returns to the market with the B.E.ST. with fabrics, constructions and workmanship of a superior quality. The concept of Ecoism that pervades all Broke Clothing production is born and the production is made for the first time with deadstock materials, creating the first zero impact collection.

Today Broke is back with the most sustainable Streetwear proposal on the market. The style that has characterized the brand for years remains intact and is accompanied by an ever greater attention to the sustainability of the entire production so as not to contribute to the pollution caused by the clothing industry.