Ecoism is a state of mind.
It comes from the awareness that we are all part of a larger organism, an ecosystem made of interconnected organic elements.
Being 'Ecoistic' means acting in harmony with the ecosystem, whatever it may be. From the family to the neighborhood, from the village to the world. It is about putting your ego aside and determining your actions by considering their impact on the ecosystem.
Our eco-friendly attitude translates into concrete actions that we have decided to adopt in our daily work of clothing production:
Being 'Ecoistic' means acting in harmony with the ecosystem, whatever it may be. From the family to the neighborhood, from the village to the world. It is about putting your ego aside and determining your actions by considering their impact on the ecosystem.
Our eco-friendly attitude translates into concrete actions that we have decided to adopt in our daily work of clothing production:
Re-use Excellence: we respect and preserve excellence. For this reason, to make our limited series of garments, we use samples and experimental materials that we personally choose from the best fabrics already produced (for which we coined the term JAPRAWⓇ - Just A Product Recycled And Wise) available on the market, to offer them the glorious life they deserve.