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Ecoism

Ecoism is a state of mind. It comes from the awareness that we are all part of a larger organism, an ecosystem made of interconnected organic elements.
Being 'Ecoistic' means acting in harmony with the ecosystem, whatever it may be. From the family to the neighborhood, from the village to the world. It is about putting your ego aside and determining your actions by considering their impact on the ecosystem.
Our eco-friendly attitude translates into concrete actions that we have decided to adopt in our daily work of clothing production:

Re-use Excellence: we respect and preserve excellence. For this reason, to make our limited series of garments, we use samples and experimental materials that we personally choose from the best fabrics already produced (for which we coined the term JAPRAWⓇ - Just A Product Recycled And Wise) available on the market, to offer them the glorious life they deserve.
Natural and sustainable fibres: in the production of clothing we mainly use natural fibres such as cotton, linen, hemp, silk and wool. When using polymers, we opt for recycled polyesters, nylon and other organic-based polymers.

From the neighborhood: all garments are designed and made up at our headquarters, in and around Treviso, in partnership with selected local artisans.

Handmade by bro for bro: we personally take care of the handmade realization of each garment, from the design to the packaging, to guarantee unique pieces that stand out for their extraordinary resistance and timeless look, combined with an unusual wealth of sartorial details and superior quality fabrics.

Ecoism

Ecoism is a state of mind. It comes from the awareness that we are all part of a larger organism, an ecosystem made of interconnected organic elements.
Being 'Ecoistic' means acting in harmony with the ecosystem, whatever it may be. From the family to the neighborhood, from the village to the world. It is about putting your ego aside and determining your actions by considering their impact on the ecosystem.
Our eco-friendly attitude translates into concrete actions that we have decided to adopt in our daily work of clothing production:

Re-use Excellence: we respect and preserve excellence. For this reason, to make our limited series of garments, we use samples and experimental materials that we personally choose from the best fabrics already produced (for which we coined the term JapRAWⓇ - Just A Product Recycled And Wise) available on the market, to offer them the glorious life they deserve.
Natural and sustainable fibres: in the production of clothing we mainly use natural fibres such as cotton, linen, hemp, silk and wool. When using polymers, we opt for recycled polyesters, nylon and other organic-based polymers.

From the neighborhood: all garments are designed and made up at our headquarters, in and around Treviso, in partnership with selected local artisans.

Handmade by bro for bro: we personally take care of the handmade realization of each garment, from the design to the packaging, to guarantee unique pieces that stand out for their extraordinary resistance and timeless look, combined with an unusual wealth of sartorial details and superior quality fabrics.